Qualitative Market Research

Warner Insights was founded in 2018 by David Warner. Having been in qualitative market research since 2008, he gained exposure across a variety of categories, partnering with clients to better understand their consumers, from their satisfaction with their hotel selection to their metastatic breast cancer treatment.

At the heart of everything, David learned that at the heart of all consumer satisfaction is a connection with a product that best matches their individual needs, but to do that, there needs to be an empathetic and kind human connection. He took his Burke and RIVA training, paired it with his foundational understanding in experience, and created a moderation style that is flexible based on not just the topic area, but also the comfort level of the consumer. 

David has received accolades from not only his clients, but from the consumers he speaks with for his approachable style, at times ranging from inquisitive to sensitive, and serious to playful. He believes that engaging moderation is at the heart of any good storytelling.